All work
Healthcare · Product · 2025
A streamlined booking experience that makes appointments easier to schedule.
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MediCog
Client
MediCog
Year
2025
Timeline
8 weeks
Platform
Web · Mobile
Role
UX design, UI design, Content structure
(01): Overview
We simplified how services are compared, how appointments are scheduled, and how patients understand their next steps.
(02): The challenge
Patients abandoned booking because services were hard to compare and the next step was never obvious.
(03): Deliverables
01Research synthesis
02IA & user flows
03Wireframes
04Hi-fi UI screens
05Design system
06Prototype (Figma + code)
07Motion spec
08Handoff & QA
(04): Approach
A tight, phased engagement, designed to ship, not to admire.
01Wk 1–3
Discovery
Restructured the service catalogue around patient language, not internal categories.
02Wk 3–5
Architecture
Reduced the booking flow to three clear decisions.
03Wk 5–7
Design
Designed confirmation and reminder states that answer the next question first.
(05): Outcome
+0%
Booking completion
-0%
Drop-off
-0%
Support calls
(06): Toolkit
FigmaPrototypingUsability testingDesign system
(07): Credits
Design leadZawia Studio
Product designUX design, UI design, Content structure
Client teamMediCog
Year2025
